Why singer’s ‘rich boy’ persona will never grow cold

Davido can afford what he wants, who he wants, when he wants it, and any damn thing else that this article fails to offer.

Davido is a rich kid, and it something he wears proudly. The son of a very successful business mogul, David Adeleke embraces his good fortune of being born into wealth. It hugs his chest like a badge and a power source, fueling him with the confidence with which he carries about his business.

His music has bnefitted from that immensely. All of his business is crafted in the way it is because of the money that he bwas born into. From the technical end, you can never call Davido ‘talented’, in the truest sense of the word.

The young man has passion, but no artistry. But what he lacks in gift, he makes up for it by surrounding himself with the people who can make good music. It is from these people, and a good eye and ear for a killer sound that has set him apart. These people were brought together and funded by money.

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Davido flaunting wads of cash

 (Snapchat)

Davido can afford what he wants, who he wants, when he wants it, and any damn thing else that this article fails to offer. Heck, he can afford that and some more. His real talent lies in the passion that drives him, and the ability to use this money well. A look through the amount of industry players who have recorded and written for Davido reads like a roll-call of all the ‘talented’ people in Nigeria.

That’s how he gets by. That’s why he gets by. His current banging single, ‘If’, was produced by Tekno. You can’t get Tekno to produce for you. But Davido can. And that’s why he is special.

And then there’s the content of the music and the brand that he sells. Money is both Davido’s mantra and his safe word. It is the first word that rules his songwriting. It is the last word that rounds it off. Much like the alpha and omega. For Davido, it’s the paper and the cash.

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Davido and Olamide on set of 'The Money'.

 (Twenty 20)

On ‘Coolest kid in Africa’, he sings:

I be making and spending the owo
Mehn, I be balling the owo, balling the owo
Never be saving the owo, I be uploading the owo
Getting the owo, and I go take your Iyawo
Mehn, I go take your Iyawo, take her to Guamo
Mehn, I go changey her life, put some owo in her life, ehh

Replace the Yoruba word, ‘Owo’ with its English counterpart ‘money’, and you have a vibrant man who trusts the content of his pockets and relies on it for inspiration. Davido literally says I can spend the money in a million ways, because it flows ceaselessly into my household, bully you with it, snatch your woman if you complain, and stuff her mouth with the tasty cash if she complains.

He owns you. Fuck you.

His recent single, ‘If’, which is currently one of the most buzzing songs on the content, was created from an aspirational theme, although it has love woven through it all.

The chorus reads like a book of braggadocio:

“If I tell you say I love you o

My money my body na your own o baby,

Thirty billion for the account o,

versace, gucci for your body o.”

Yeah that’s right. It’s all about the money, and Davido understands this.

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This can never go stale. Money and the pursuit of it is a universal theme that resonates across cultures the world over. It is man’s prime obsession to generate wealth, and the people who have unlocked the secret to it stand tall amongst others as gods, to be worshipped, and adored.

Davido has money. And he is worshipped for that first. That aura of wealth adds to its brand, and as we all continue to hustle, we have Davido, just above us, turning our greatest desires into art, and giving us the soundtrack to the progress that we all ought to make in our lives.

We need him. As much as he needs us. Or does he? He has money after all, and trust me, money feels better than all of us